AN ANNUAL REPORT THAT STANDS OUT
University Physician's Inc. (UPI) was looking for a beautifully designed annual report that would appeal to their core audience within the health care industry. Because annual reports contain a lot of data and therefore can seem dry to read, UPI desired a piece that was highly compelling visually but would still allow for easy data interpretation.
Keeping in mind the core audience, the design uses rich shades of greens, blues and teals paired with imagery of doctors, physicians, nurses, patients and tools that have a more personal, intimate feel. The imagery helps to humanize the report, giving a face to the people who are all a part of UPI. The financial data is represented in richly-colored charts and cleanly styled tables.
Concepting/Design: Lauren Motl
Creative Direction: Matt Coffman