WHERE HIGH-TECH MEETS PLAYFUL
SendGrid sends more than 13 billion emails each month. The question is, how do they do it? SendGrid needed a way to explain this to customers, as well as a way to outline their services and associated costs. Being a tech company that puts high value on authenticity and a fun atmosphere, they needed a design solution that reflected their personality and successfully communicated to their clients.
To meet SendGrid's needs, the white paper has a fun, playful cover that utilizes a flat illustration style, large typography, and bold colors. The interior contrasts with a minimal design using typography and a mostly two-color approach to create a strong visual hierarchy.
In contrast, SendGrid's Select Meet the Team one-sheeter plays up SendGrid's professionalism, using the darker SendGrid blue which is lightened up through brighter secondary colors in the text, and fun photos of the team keeping the overall look feeling sophisticated and authentic.
Concepting/Design/Illustration: Lauren Motl
Creative Direction: Scott Powell