PUSHING THE EDGE OF FAMILY MEDICINE
Precipice was born out of a healthcare landscape that is teetering on the brink of imminent change. Recognizing this changing health care landscape, the University of Colorado Anschutz Department of Family medicine wanted a means to invite others to participate in a running conversation about the most important issues facing health care today. They began with a publication that shares their challenges and successes in attacking their own issues, hoping to start a broader discussion with the health care community.
The publication has a modern design to fit its forward thinking content. The layout is minimal and structured to better appeal to the target audience (people within the health care industry), adding in a touch of visual discord and boldness through the illustrations and supporting design elements that reinforce the edgy nature of the piece.
Concepting/Design: Lauren Motl
Creative Direction: Scott Powell
Illustrations: Stuart Bradford, Dung Hoang