WHAT IMPACTS THE COST OF CARE?
There are a variety of factors that can affect the cost of health care, but often this information is convoluted and difficult to understand. The Colorado Hospital Association (CHA) wanted a visual to explain these factors to their audience in a meaningful and impactful manner.
The data that CHA provided was translated into infographics and illustrations to create information that is easier for their audience to consume and understand. The style is friendly and approachable yet sophisticated, using a combination of rich colors and pastels to create dynamic, compelling imagery.
You can view the full infographic at a larger size here.
Concepting/Design: Lauren Motl
Creative Direction: Scott Powell
Project Management/Copywriting/Creative Input: SE2