The Colorado Cattlemen's Agricultural Land Trust (CCALT) needed a brand refresh to appeal to a younger, broader audience while still representing their organization and its ranching roots.
The logo mark illustrates family and legacy (girl and man), love of the land (walking through the tall plains grass), and Colorado (mountains). They typography marries modern with traditional, pairing Brandon Grotesque with a modified version of Kepler. All of these elements collectively represent CCALT's strong history in the Colorado community and the families that they work with.
Concepting/Design: Lauren Motl, collaboration with Dan Delli-Colli on typography
Creative Direction: Scott Powell